UFC on ESPN 49 averaged 995,000 viewers per Nielsen via SportsMediaWatch. The telecast drew a 0.54 rating in the 18-49 demo and was up from two weeks earlier. The UFC Fight Night Prelims drew 745,000 viewers and a 0.4 rating in the 18-49 demo. The event took place in the evening with a 7pm PT […]
UFC
UFC on ESPN 49 bonuses
UFC 290 Prelims draw combined 1.9M viewers on ESPN and ABC
The UFC 290 Prelims aired on ESPN and ABC this past Saturday and drew nearly 2 million viewers. According to the Sports Business Journal, it was the second most-viewed UFC event on linear TV during the Disney era. The UFC 290 Prelims on ESPN drew an average of 704,000 viewers and 0.4 in the 18-49 […]
O’Malley gets own ad campaign with Timex
SBJ reports that “Suga” Sean O’Malley is getting his own 30-second advertising spot to launch the “It’s Suga Time” campaign. Timex is an official sponsor of the UFC. The paid media ad buy is on TV, social media and digital media channels. The video pushes Timex’s new co-branded collection of watches, wearables and clocks. The […]
UFC-Slate Milk announce sponsor deal
The UFC and Slate Milk announced a sponsorship deal late last month. The deal is a multi-year partnership making the Boston, Massachusetts headquartered company an Official Partner of the UFC. The front page of the Slate Milk web site highlights the partnership The press release did not indicate a specific category for the company but […]