What are the keys to building an effective brand? Truth be told, there are probably too many to name or cover in a single sitting. Brand building, after all, is a complex, long-term endeavour with many different intangibles and moving parts. However, if you were to underscore the key to building the UFC’s brand, what […]
UFC
Golden Boy Challenges UFC, White
Kevin Iole of Yahoo! Sports posted an interesting piece this afternoon detailing the results of Mayweather-Marquez, in addition to Golden Boy Promotions CEO Richard Schaefer’s challenge to the UFC in regards to their PPV figures. Schaefer questioned the legitimacy of UFC pay-per-view results that were leaked. He said HBO is a publicly traded company that […]
Rampage Fallout
UFC 103 Prelim Rating
Spike TV announced the ratings for its latest UFC programming piece: UFC 103 Prelims. Spike TV’s live telecast of the UFC 103 prelims on Saturday, September 19 (9:00-10:00pm ET/PT) delivered a robust 1.4 million viewers and was the #2 rated program in Men 18-34 in all of cable in the timeslot including out-delivering ESPN2’s coverage […]
SpikeTV Announces “The Ultimate Fighter: The Aftermath”
Spike TV has announced a new piece of digital programming to accompany The Ultimate Fighter 10: Heavyweights called “The Ultimate Fighter: The Aftermath.” It looks to be a roundtable analysis show that will be available online every Monday. Former TUF winner Amir Sadollah will host the show and moderate a discussion between fans and the two […]