Spike Wins Head-to-Head with Showtime Spike TV has claimed a clean sweep over MMA programming rival, Showtime, in last Saturday’s head-to-head battle, which pitted its UFC 100 replay against Showtime’s live Strikeforce: Carano vs. Cyborg fight card. Spike’s UFC 100 replay drew an average of 2 million viewers and 513,000 in the key 18-34 demographic, while Strikeforce on Showtime drew an average […]
UFC
UFC 102 Far From Sold Out; Economy, Taxes Problematic
A story that’s seemingly flown right under the radar the last couple weeks is the fact that the UFC is having trouble selling tickets for its 102 event to be held at the Rose Garden in Portland, Oregon. The venue holds nearly 20,000 people for an MMA event, but has sold just over 9,000 tickets to date. It’s surprising […]
Liddell Prepares to Go “Dancing with the Stars”
Las Vegas, NV (USA) – It won’t be Tito Ortiz, Rashad Evans, Wanderlei Silva, or Randy Couture in front of him, but on Monday, September 21st, when UFC Hall of Famer Chuck Liddell makes his debut on ABC’s “Dancing With The Stars”, the stage may have changed, but the intent hasn’t. “I want to win,” […]
UFC Magazine Survey Yields Interesting Results
MMAPayout recently obtained the results of a UFC marketing survey which polled the online readership of the organization’s new magazine. I’ve summarized some of the more interesting points below: 75% of the readership falls between the ages of 18-34, but 96% of those surveyed were of legal drinking age (21). 16% fans who bought the magazine have been to a live […]
Exploring a Possible UFC-WEC Merger
The talk of a potential merger between the UFC and the WEC has increased dramatically over the last few weeks, thus MMAPayout has decided to explore the idea and potential consequences of such a deal. Since Zuffa bought the WEC in 2007, the idea has been to run the company as a completely separate entity to the […]