MMAPayout has learned that the UFC Magazine will increase its distribution from 300,000 units to 325,000 due to the overwhelming success of its premier issue in July and the resulting retailer demand. The figure doesn’t include additional distribution at UFC events. The UFC Magazine has just finalized its next six issues and will follow a bi-monthly […]
UFC
Anheuser Revamping Bud Light
The Wall Street Journal is reporting that Anheuser Busch InBev is looking to “tweak its marketing campaign and ratchet up spending” in order to revitalize its Bud Light brand in the face of weakening sales: Dollar sales of Bud Light fell 2.5% in U.S. food, mass-merchandise, drug and convenience stores in the 13-week period ended July […]
Ed Soares Addresses Silva-to-205 Speculation
Ed Soares has reached out to MMAweekly in an attempt to end speculation surrounding a possible permanent move by his client, Anderson Silva, to the UFC’s light heavyweight division: A recent column by Yahoo! Sports writer Dan Wetzel stated that Silva’s manager, Ed Soares, told UFC President Dana White that his client was willing to make the move […]
Anderson Silva Looking to Avoid “UFC Champion” Clause?
Since destroying Forrest Griffin at UFC 101, Anderson Silva is reportedly interested in abandoning his UFC middleweight belt, ostensibly because he desires a greater challenge that only the light heavyweight division can provide. What if that isn’t the only reason? It’s been well documented that Zuffa contracts are laiden with numerous clauses designed to protect the company’s […]
Dana White Ends YouTube Vlogs
Dana White announced on Tuesday that the UFC would be pulling the plug on the popular UFC video blogs that have appeared on Youtube, and subsequently removed all blog-related content from their Youtube channel. Dana’s vlogs proved to be an extremely effective way to use today’s social media and reach the MMA demo at relatively low cost. It stands […]