In its active fight against piracy, Zuffa has taken a number of approaches to address the problem. I addressed many of these approaches in an earlier article, “Zuffa’s Piracy Fight– Winning The Battle, But Can It Win The War?” In that article, I noted many of Zuffa’s short-term successes but asked whether Zuffa is simply […]
Zuffa
Analyzing the WEC & UFC Merger: Its Effect On the MMA Landscape
Last week, the UFC announced they would be absorbing the World Extreme Cagefighting (WEC) promotion under the parent Zuffa banner, taking on new Lightweight fighters and adding the Featherweight and Bantamweight divisions to the promotion. The WEC released the following statement detailing the merger: “As the UFC continues to evolve and grow globally, we want […]
Zuffa’s Piracy Fight– Winning The Battle, But Can It Win The War?
“The piracy of live sporting events is illegal; it kills jobs, and threatens the expansion of U.S.-based companies.” Lorenzo Fertitta, CEO of Zuffa, LLC, owner of the Ultimate Fighting Championship® (UFC®), prepared statement before the United States House of Representatives Committee on the Judiciary. In a statement before the House Judiciary Committee in December 2009, […]
Versus Cancels “The Daily Line” Due to Low Ratings
Sports Business Daily reports that Versus has canceled “The Daily Line”, which covers MMA content on the network, due to low viewership. Versus has cancelled its daily news show “The Daily Line” after just seven months. A network spokesperson confirmed the move, citing the show’s anemic ratings. Since its April debut, “The Daily Line” has […]
MMAPayout Report From UFC 121: Lesnar vs Velasquez
MMAPayout was on the scene for UFC 121: Lesnar vs Velasquez, which was held at the Honda Center in Anaheim, California on Saturday, October 23rd. The event was headlined by the heavyweight title bout between Brock Lesnar and Cain Velasquez. KEY NOTES FROM THE EVENT: 1) UFC Marketing Campaign: Mission Accomplished – The “First Mexican […]