Television is inherently competitive. There are a limited number of viewers and nearly limitless viewing options. Those that succeed do so on the basis of consistent and engaging content that drives viewership. Thus, the latest shift in the industry towards dual revenue (advertising and carriage fees) is born as much out of a necessity to fund […]
Zuffa
Media Education Necessary for Legalization of MMA in NY
On Thursday January 13, 2011, the Ultimate Fighting Championship conducted a press conference at Madison Square Garden “to announce a plan to bring UFC to The World’s Most Famous Arena, as soon as the sport of mixed martial arts is approved in New York.” As you may recall from my earlier article, “A History Lesson (or […]
Bellator ordered to comply with discovery in Zuffa lawsuit
Sherdog’s Tracey Lesetar and J.R. Riddell report that Zuffa received a boost in its lawsuit against Bellator Fighting Championships and Ken Pavia of MMA Agents as the United States District Court of Nevada denied Bellator’s protective order to stay discovery until the court decides Bellator’s motion to dismiss for lack of jurisdiction. The background of the lawsuit was summed up by MMA Fighting last […]
MusclePharm Raises $1.4 Million
In December, nutritional supplement company, MusclePharm, raised $1.4 million through convertible promissory notes and a registration agreement with accredited investors. “We are very pleased with the successful completion of the agreement with the investor and believe this capital will support our capital requirements for growth,” commented Brad Pyatt, MusclePharm’s Chief Executive Officer. “We appreciate our […]
Zuffa Credit Rating Upgraded to BB
Standard and Poor’s have upgraded Zuffa’s credit rating from “BB-” to “BB” on the strength of the UFC’s strong operating trends, improved profitability internationally, and good credit measures. Report Summary Zuffa has increased profitability in large part due to holding its events in more profitable domestic venues or international markets that facilitate live PPV broadcasting […]