The UFC won Sports League of the Year for the second time at the Sports Business Journal annual awards. SBJ cited record-breaking revenue and sponsorships as a reason to make it Sports League of the Year. The promotion also won the award in 2022. UFC Chief Content Officer Craig Borsari accepted the award on behalf […]
WWE
WWE changes Wrestlemania 42 location
Wrestlemania 42 was scheduled for New Orleans in April 2026. However, on Thursday, the promotion has changed course and reports are that it will head back to Las Vegas and Allegiant Stadium, the site of Wrestlemania 41. The Rock, Dwayne Johnson, announced at a WWE event at the Smoothie King Center in New Orleans in […]
WWE Raw (5.12) draws 2.7M global views
Wrestlemania 41 is the highest-grossing event in company history
WWE sent out a press release Tuesday morning announcing the success of this weekend’s Wrestlemania event in Las Vegas. Take it for what its worth that it was announced by the promotion, but the generated gate according to WWE was 124,693 for the two nights at Allegiant Stadium. WWE also stated that it was the […]
WWE-Minute Maid agree to sponsorship deal
Minute Maid has forged a deal with WWE to become its Official Juice Sponsor. The brand will receive its own brand integrations during Wrestlemania and WWE shows. It also is starting a new brand campaign starting with this Monday Night Raw on Netflix. The commercial which will be shown during WWE Raw on April 14th […]