As UFC fans know, it is heavily promoting UFC 121’s Brock Lesnar’s match against Cain Velasquez with television programming-directed to Lesnarand proclaiming the month of October as “Brocktober”. Someone did not tell the WWE (or they did) as WWE Classics On Demand is promoting classic Dwayne “The Rock” Johnson matches and calling this month “Rocktober” – […]
pro wrestling
WWE and YouTube Enter Partnership
The WWE has announced a multi-year partnership with YouTube that will make full episodes of WWE content available on the popular video sharing website. World Wrestling Entertainment, Inc. and YouTube announced today a multi-year partnership that will make full episodes of WWE Friday Night SmackDown, WWE NXT, WWE Superstars and ECW available at WWE’s official […]
UFC-WWE PPV Comparison
The UFC is the only MMA organization currently employing the PPV business model, so it’s difficult to compare the company to anything other than its own historical data. However, by taking a look at the WWE – somewhat of a substitute, using the same business model – we can put some of the UFC’s success this year into […]
WWE Investor Handout: Good Example for MMA
When MMAPayout talks about the importance of having a plan, setting objectives, and adhering to some sort of coherent strategy in building an MMA promotion it may just seem like aimless talk or rhetoric. What does any of that really mean, anyway? I’ll show you. In research unrelated to the topic I’ve stumbled across a WWE Investor Handout from March that […]
Undertones of MMA: Sport or Lifestyle?
On its best nights, the recipe for great MMA was real simple: equal parts pro-wrestling and boxing. The pageantry of the former, combined with the legitimacy and unscripted nature of the latter were thought to make for an intoxicating night of fights. However, Tuesday’s dichotic announcements are an indication that since its assumed all MMA […]