Dana White confirmed at the UFC 112 post-fight press conference that the attendance for Saturday’s show on Yas Island in Abu Dhabi, UAE drew 11,008 fans and produced a live gate of $3.5 million USD. The size of the gate is notable, because it eclipses UFC 85 as the largest non-North American gate in the company’s […]
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UFC 112: Payout Perspective
Welcome to another edition of Payout Perspective! This week we take a look at UFC 112: Invincible, which was held at The Concert Arena on Yas Island in Abu Dhabi, UAE on Saturday, April 10th. The event marked both the UFC’s debut in Abu Dhabi and its first-ever outdoor show. UFC 112 was headlined by […]
UFC 111: 770,000 Buys (Report)
Dave Meltzer of the Wrestling Observer is reporting that some of the PPV numbers are starting to come in for the cable companies and it looks as though UFC 111 is moving toward 770,000 buys, which is a little closer to MMAPayout.com’s prediction of 700,000 than the post-fight cable company estimates of 850,000. Updated UFC […]
Integrated Marketing: Building the Next UFC 100
UFC 100 remains the most successful event in UFC history. The show sold over 1.62 million buys in North America and did a live gate of $5.1 million in the middle of what many financial pundits described as the worst recession in twenty years. Impressive, indeed. However, since the Summer of 2009, the UFC hasn’t come […]
UFC 111 Buyrate Prediction: 700,000
MMAPayout.com uses statistical regression analysis to match both the viewership numbers from Spike TV’s Countdown to UFC and the live gate figures reported by athletic commissions against the PPV buyrate numbers for each UFC event. The analysis produces a linear equation, which can then be used to take new Countdown or gate information and predict […]