The biggest MMA-related business story in the industry is the UFC leaving ESPN to head to Paramount in 2026. The deal, announced in August, hit $1.1B mark over the next 7 years. The deal hit the benchmark that White had set for a media deal. It also satisfied David Ellison as he was able to […]
Paramount
UFC’s first Paramount card announced
Dana White appeared at the halftime of the Cowboys-Chiefs game on CBS to announce the main card at UFC 324 in Las Vegas on January 24th. The headliner will be Justin Gaethje taking on Paddy Pimblett in a matchup of lightweights. The fight will be for the interim UFC lightweight title. The previous titleholder, Ilia […]
Paramount+ to raise sub prices in January
Paramount+ announced the increase of its subscriptions starting in early 2026 when the UFC comes on board. The two tiers of Paramount+ (with ads and ad-free) will increase by $1 starting January 15. The current $7.99 per month will increase to $8.99 and the $12.99 per month will increase to $13.99. This past August, Paramount […]
Paramount builds on UFC deal to include Latin America and Australia
The Hollywood Reporter among other outlets reports that Paramount has expanded its media deal with the UFC as it has added the streaming rights for Latin America and Australia. This past summer Paramount entered into a 7 year, $7.7 Billion deal for the UFC’s media rights in North America. Paramount sought additional international markets as […]