Without a doubt the most contentious of all the fighter salary issues, determining a fair share of revenues for the fighters is no easy task. I’ve thought about the direction that I wanted to take this piece for some weeks and it has occurred to me that the best format for something such as this […]
opinion and analysis
MMA Elitism and Brand Backlash
“If I see one more Affliction or TapouT shirt in the club again, I’m going to puke…” It’s a common backlash response that I hear from MMA’s hardcores and it represents an equally common behaviour that has been observed in a variety of circumstances. For years the dedicated fanbase of MMA has been happy and […]
Zuffa’s Finances: Cash-Strong and Cocksure, but Consistent?
As a follow-up to Robert Joyner’s solid analysis of Standard & Poor’s latest credit rating report on Zuffa LLC., I have been tasked with piecing together an overall assessment of past and present reports in order to create a picture of Zuffa’s current and future financial position. Current Picture Perhaps the most common metric for […]
Assessing the Legal Charges Against Jackson
On Tuesday, popular UFC fighter Quinton “Rampage†Jackson was arrested on three criminal charges following a wild car ride in Costa Mesa, California. Many questions linger about Jackson’s fighting future, including how the UFC will react to the situation. However, the most pressing question is what criminal punishment Jackson might receive for these charges. The […]
UFC 100 Marketing Glimpse
This week, the UFC launched a website for its upcoming video game, UFC 2009 Undisputed. The game is set to be released on the Xbox 360 and PS3 sometime in the second quarter of next year – a time period that might also coincide with the UFC’s centennial show, UFC 100. If the UFC continues to hold one […]