CONTINUED FROM: The 10 Most Important Fighters to the Business of Mixed Martial Arts Part I The mixed martial arts business has seen its ups and downs during its short history. This list is intended to capture the fighters who had the biggest influence in creating interest in the sport and drawing money. This list […]
opinion and analysis
UFC 88 in Atlanta
Three Smart Moves for the UFC
UFC Expansion: Priortizing A Must
Many have blamed the UFC’s failures in fighter relationship management and merchandising on a UFC management team that was simply stretched too thin. Thus, yesterday’s news that Lorenzo Fertita is moving over to the UFC in order to help facilitate the organization’s international expansion can only be seen as a good thing. In order to […]
Fighter Salaries: The Problems With Revenue Linking
There exists a critical assumption within the business world that most of our theories rely on: the concept of rationality. A rational or “greedy” individual is said to prefer more than less and it is this preference that can be seen in all walks of life. Investors are expecting greater wealth generation, creditors want higher […]