Dave Meltzer of the Wrestling Observer details TUF 10’s dominance of the male 18-34 year-old demographic: About 2.28 million Males 18-34 watched the fight (Kimbo vs. Nelson) on the first broadcast, a 7.86 rating in that demographic, and a new record. Another 450,000 watched the replay. For the show itself, the 6.86 rating in Males 18-34 and […]
opinion and analysis
White on Sponsorships: “We Don’t Need Anybody”
Dana White recently spoke with ULTMMA on a variety of topics including the UFC’s position on sports sponsorships: Payout Perspective: The business model that got the UFC to this point, is not the exact same business model that the UFC needs in order to reach the next level or upper echelon of the sporting world. The kind of growth […]
WAMMA’s September Rankings
The World Alliance of Mixed Martial Arts – WAMMA – has re-emerged from MMA’s graveyard in recent weeks to make a series of announcements related to new business partnerships and staff restructuring. Then the organizaiton took another step forward on Monday in announcing their latest series of MMA rankings. Below is an abridged copy of their […]
UFC 102: Payout Perspective
Welcome to another edition of Payout Perspective. This week we’ll be taking a look at UFC 102; an event held this past Saturday, August 29th at the Rose Garden in Portland, Oregon. The card was headlined by a heavyweight bout featuring Randy Couture and Antonio Rodrgio Nogueira. UFC 102: The Numbers Dana White announced during […]
Revisited: UFC Roster Moves Make Dollars and Sense
Periodically MMAPayout.com revisits an article previously featured on the site in order highlight an issue, update a prediction, or simply give some of our new readers a look previously unread work. The big news in the last few days has seen Shane Carwin jump from fighting Cain Velasquez in a contenders match of sorts to fighting Brock […]