World Extreme Cagefighting held its 44th event last night at the Pearl at the Palms in Las Vegas, Nevada featuring a featherweight championship bout between Mike Brown and Jose Aldo. Attendance: TBA Gate: TBA Ratings: TBA Payout Perspective: Jose Aldo is the new 145 lbs champion. He demonstrated an outright SCARY take-down defense, which allowed him […]
opinion and analysis
McNeil: UFC 104 Called As Seen
Franklin McNeil over at ESPN makes the case for UFC 104 judges Peoples, Rosales, and Hamilton: Each judge has scored hundreds of MMA bouts, professional and amateur. They have met every requirement set forth by this country’s most influential athletic commissions, and each attends judging seminars regularly. Hamilton, Rosales and Peoples are more than qualified […]
TUF 10, Episode 7: Ratings
MMAPayout.com has confirmed that episode 7 of The Ultimate Fighter 10: Heavyweights generated a 1.9 household rating for an average viewership of 2.5 million. The show also drew a 3.6 and 2.8 in the M18-34 and M18-49 demographics, respectively Payout Perspective: Episode 7 is the first time the household rating has dropped below 2.0 on the […]
Fighter Sponsorships and Assessing ROI
The sponsorship of fighters is very crucial for the mixed martial arts industry, because it represents a form of income which can often mean the difference between the fighter working a second job or training full-time. The benefits of which are obvious. Moreover, this sponsorship is also a larger endorsement of the sport of MMA as a whole. It signals to the sports […]
TUF 10 Ratings Present Conversion Problem
Dave Meltzer of the Wrestling Observer details TUF 10’s dominance of the male 18-34 year-old demographic: About 2.28 million Males 18-34 watched the fight (Kimbo vs. Nelson) on the first broadcast, a 7.86 rating in that demographic, and a new record. Another 450,000 watched the replay. For the show itself, the 6.86 rating in Males 18-34 and […]