Maybe there’s a reason why Netflix did not want to sign the UFC to a media rights deal. Its strategy to focus on big events for sports rather than weekly sports. The September 22nd episode of Raw was the lowest viewership on the platform. Netflix reported that it was the #8 rated Netflix TV show […]
Netflix
Where is Zuffa Boxing media rights landing?
On Wednesday, Dana White posted on IG that he had a big announcement to make. He later retracted the statement saying he had jumped the gun. Could it have been about media rights for Zuffa Boxing? On Thursday, The Athletic’s Andrew Marchand reported that Netflix will stream MLB Opening Day matchup for the next three […]
41.4M viewers watched Canelo-Crawford
Netflix announced that this Saturday’s fight between Canelo Alvarez and Terence Crawford drew “over 41 million global viewers” per Deadline. This is based on its metric of average minute audience (AMA). The report states that the fight drew “about 20.3M” tuned in live + same-day views. With those numbers, it comes as no surprise that […]
Netflix looks like the potential partner for UFC
Dana White seems to be hinting at where the UFC will be in its next media deal. All signs point to a global streaming service, and Netflix may be the frontrunner. Sportico reports on White’s latest comments on the Full Send podcast where he discussed what he wants for the next media deal for the […]
Third fight between Taylor-Serrano draws 6M viewers on Netflix
Media outlets are reporting that the third fight between Katie Taylor and Amanda Serrano drew approximately 6 million viewers. The report was from data from Netflix and VideoAmp. The data is based on average minute audience and is based on those that watched the event on Friday night and one day of playback. The report […]