Welcome to another edition of Payout Perspective! This week we’re taking a look at UFC 121: Lesnar vs Velasquez which was held at the Honda Center in Anaheim, California on Saturday, October 23rd. The event featured a heavyweight title clash between Brock Lesnar and Cain Velasquez, but also featured the debut of Jake Shields in […]
marketing
UFC 121 Storylines: The Cain Velasquez Marketing Campaign
The UFC has not been shy in how they are promoting Cain Velasquez. From the UFC 121 commercial stating that Cain could be the first Mexican champion, to the promotional videos shown below, the UFC is clearly banking on the Mexican fans to rally behind their potential Mexican HW champion Saturday night. El Guerrero – […]
GOOD4U Managing Director talks about UFC ban
GOOD4U Managing Director Rick DeBanks commented on MMA Payout’s take on the company’s ban from the UFC and WEC. DeBanks added the following to the comments section of the post: The UFC has initiated this most likely in response to a complaint from someone with Xenergy. GOOD4U is being seen as an “MMA” drink and capturing this […]
EA Sports MMA Comes Out Swinging On Launch Day
As of today, EA Sports MMA is officially available to all MMA and video game fans stateside (European fans will have to wait a bit longer). EA certainly pulled no punches by hiring Paul Heyman’s production company “Looking 4 Larry” to create short commercials leading up to the release of the game, hosted an on-line […]
American Top Team teams with exercise manufacturer
Florida-based, mixed martial arts American Top Team (ATT) has partnered with exercise equipment manufacturer VertiMax. The VertiMax uses resistance to condition the athlete. To use the VertiMax, the athlete puts on a waist harness that is secured by resistance-like bands that are tethered to a flat 3 or 4 foot platform. Various exercises can be […]