The UFC has announced a new global sponsorship/licensing deal with Timex per Sports Business Journal. The watchmaker will make more than 60 UFC-logoed products next year including watches, wearables and clocks per Adam Stern of the SBJ. The deal is for seven figures a year over four years. Adding to its robust portfolio of sponsorships, […]
Featured
The Legal Submission Episode 33
Kevin Lee released by UFC
MMA welterweight Kevin Lee was released by the UFC today as first reported by MMA Fighting. Lee was on a recent losing streak but his agent posits that this ending, could be the start of something good. Lee had multiple fights left on his promotional agreement per his agent Marquel Martin. He also told Ariel […]
Endeavor earnings show UFC brand on the rise, will appeal antitrust lawsuit
Last week, Endeavor announced its financial earnings for the third quarter of 2021. With this news it shared some insights about the UFC – most of which appear to be promising for the MMA company. Endeavor praised the UFC for delivering revenues through the pandemic. Despite the concerns over COVID-19 protocols, the UFC moved forward […]
Report: UFC 268 draws 700K PPV buys
The Sports Business Journal’s John Ourand reports that UFC 268 drew 700,000 PPV buys on ESPN+. The event featured Kamaru Usman taking on Colby Covington and occurred on the same night as the Canelo Alvarez-Caleb Plant fight. The event, which took place at Madison Square Garden in New York, continues the success of the UFC […]