Adam Stern of the Sports Business Journal reports that Prime is the new Official Sports Drink of the UFC. The drink is fronted by Logan Paul and KSI and replaces Body Armor as the drink of choice for the promotion. Paul tweeted yesterday that there would be a major announcement today and tagged Dana White. […]
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UFC 283 Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the first PPV of 2023 with a return to Rio de Janeiro, Brazil for UFC 283. Hill wins Light Heavyweight Title Jamahal Hill became the first alumni of the Dana White Contender’s Series to win a UFC championship. Hill defeated Glover […]