Dana White was a featured speaker at the BusinessNext Conference in Las Vegas this morning. White made two newsworthy announcements including a deal with Monster Headphones and the acquisition of LA Boxing. White covered the full gamut of his business as it related to social media. As always, White was frank, honest and admitted half-jokingly […]
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Top 10 of 2012: No. 1 UFC 151 Cancelled
UFC 155: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 155 at the MGM Grand Garden Arena in Vegas where Junior dos Santos-Cain Velasquez II took place. Cain dominates JDS for UFC Heavyweight title Total domination. Cain Velasquez controlled Junior dos Santos for almost 5 rounds and regained the UFC Heavyweight […]
Top 10 of 12: No. 5 GSP returns
MMA Payout’s No. 5 story of 2012 is the return of Georges St. Pierre. After an 18 month absence, GSP returned to the UFC and defeated Carlos Condit to unify the UFC welterweight title. After receiving news of the PPV buys, Dana White indicated at the UFC on Fox 5 press conference that GSP “delivered” […]
Top 10 of 2012: No 6 Nike sponsors Silva, Jones and dos Santos
MMA Payout’s No. 6 business story of 2012 is the Nike sponsorship of UFC fighters. Anderson Silva, Jon Jones and Junior dos Santos are all sponsored by the sportswear company. Jon Jones received a global sponsorship with the company which may include a signature clothing line. Jones wore a “Bones Knows” t-shirt wherever he went […]