Does the UFC need a crisis communications department? Last Friday showed that the UFC has not learned from its mistakes when it comes to addressing an emergent situation. Friday night’s UFC on FX 5’s event was marred by Jeremy Stephens as he was arrested the morning of his fight on an outstanding warrant. Despite his […]
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ESPN Poll shows MMA big in key demos
The Sports Business Journal and Figure Four Online examined the annual ESPN Poll which took a look at the popularity of Boxing, MMA and professional wrestling. The poll suggests that MMA is primed to take over the fight landscape. The conclusion is that the UFC is primed to take over boxing and it is buoyed […]
UFC sponsor MetroPCS merges with T-Mobile
Forbes reports that pre-paid wireless company and UFC sponsor MetroPCS has agreed to merge with telecommunications provider Deutsche Telekom’s (DT) T-Mobile. According to the article, the newly merged company will keep the T-Mobile name. MetroPCS became an official UFC sponsor late last year. The sponsor has been present in the Octagon during UFC events and […]
White reveals top UFC PPV draws in response to Toronto Sun column
At the UFC 152 post-fight presser, Dana White admonished a Toronto Sun column which questioned the organization’s future. Not only did White assail the columnist at the press conference, he provided evidence that the UFC is not in trouble. Steve Simmons of the Toronto Sun penned an article critical of the UFC as it visited […]
UFC 152: Payout Perspective
Welcome back to another edition of Payout Perspective. This time we take a look at UFC 152 coming from the Air Canada Centre in Toronto, Canada. Jones survives scare, subs Phenom A first round armbar out of nowhere and Jon Jones almost saw his unblemished (let’s not count Hamill DQ) record go away and one […]