Welcome to a special edition of Payout Perspective. This time we take a look at UFC on Fox 8 from the KeyArena in Seattle, Washington where hometown fighter Demetrious Johnson turned back challenger John Moraga. Johnson armbars Moraga in 5th Demetrious Johnson earned a 5th round submission of John Moraga in front of the hometown […]
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UFC on Fox 8 overnight ratings: 2.04 million viewer average
Television By Numbers reports that UFC on Fox 8 overnight ratings scored a 0.9 rating/4 share (in 18-49 demo) for an average viewership of 2.04 million viewers. Its the lowest rating for the UFC on the Fox network. The ratings do not include the overrun which was approximately 15 minutes over from its time slot. […]
Report: UFC 162 does 550K PPV buys, UFC 161 grabs 150K buys (updated)
MMA Fighting reports the PPV buy rates for UFC 161 and 162. The Anderson Silva-Chris Weidman fight drew 550,000 PPV buys whereas the unheralded Dan Henderson-Rashad Evans fight drew only 150,000 PPV buys. In the post-fight press conference of UFC 162, Dana White had estimated 800,000 for the July 6th event. It looks like based […]
The complexities of Internet PPV
Live streaming of events is a relatively new technology that smaller MMA/boxing and pro wrestling promotions have taken to as a way to expose its brand to a broader audience. But setting a bigger footprint comes with growing pains as production costs must be weighed with exposing your brand to bigger audiences. The biggest example […]
UFC 162: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the unusual end to the title reign of Anderson Silva at the MGM Grand Garden Arena. Silva kisses title reign goodbye – “Uneasy lies the head that wears the crown.” – Shakespeare’s Henry IV, Part II It was relief, not disappointment […]