Dave Meltzer of The Wrestling Observer (subscription recommended) reported that UFC 177 which featured T.J. Dillashaw defending his bantamweight championship against late replacement Joe Soto netted an estimated 125,000 PPV buys. The numbers are more than most had expected considering that Soto replaced Renan Barao the day before the fight. It’s the second lowest output […]
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UFC 178: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition, we review UFC 178 which took place at the MGM Grand Garden Arena where Demetrious Johnson took on Chris Cariaso in the main event. Johnson outclasses Cariaso Despite the lack of fan support (i.e., PPV buys), Demetrious Johnson can legitimately stake a claim to being […]
Weidman out, Hendricks-Lawler II for UFC 181
The UFC announced this afternoon that Chris Weidman is out of his main event fight with Vitor Belfort at UFC 182 on December 6th. In its place, the UFC has inserted Johny Hendricks-Robbie Lawler as the main event for the PPV. Weidman has a hairline fracture. It will be casted 4 weeks, cleared in 6. […]
TUF 20 re-air on Fox Sunday draws 1.735M
The Ultimate Fighter 20’s season debut which Fox re-aired on the network Sunday “adjacent” to NFL on Fox game coverage scored a composite of 1.735 million viewers. Additional re-airs on FS1 and FS2 added 267,000 viewers for a total of 2.54 million according to a company media release. It was the first time that Fox […]
Xyience sold, ends sponsorship with UFC
Multiple beverage industry trade outlets reported last week that Xyience had been sold to Big Red, Inc. of Austin, Texas. As a part of the transaction, the Xyience brand will no longer be an official sponsor of the UFC. MMA Payout has confirmed the sale from two independent sources. Xyience was established in 2004 in […]