The Sports Business Daily reports that fantasy sports operator DraftKings has signed an exclusive partnership with the UFC. The deal, which was rumored to occur earlier this month now makes DraftKings an official sponsor of the UFC. The deal will include “offline and online branding assets for DraftKings” including “in-octagon signage” (which we’ve already seen) […]
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Mayweather-Pacquiao set for May 2nd
The long-awaited fight between Floyd Mayweather, Jr. and Manny Pacquiao is taking place May 2nd at the MGM Grand Garden Arena. Mayweather posted a picture of a piece of paper which he states was the signed contract for the fight. It is being reported that the purse split is 60-40 in favor of Mayweather. One […]
UFC calls for policy on drug testing
The UFC announced a “Call to Action” on Wednesday which it hopes will address the issue of the usage of illicit drugs in the sport. The organization earmarked July 1, 2015 as the date for the new policy to take effect. Dana White, Lorenzo Fertitta and UFC COO Lawrence Epstein announced the new policy at a […]
Draft Kings dealing with potential class action lawsuit
Although the UFC and Draft Kings have yet to formally announce an exclusive sponsorship deal in which the fantasy sports operator will become the company’s official sponsor, the two organizations have something in common: people filing class action lawsuits against them. As The Legal Blitz brought to light in his ATL Redline post, the Boston-based […]
UFC-Draft Kings close to sponsorship deal
The New York Business Journal reports an “imminent” deal between Boston-based startup DraftKings and the UFC which would make the fantasy sports operator an exclusive sponsor of the UFC. Prior to UFC 182, Draft Kings announced a sponsorship deal with Jon Jones. At UFC 183, its logo donned the Octagon mat. Now, it soon will […]