Bellator MMA Live 239 drew 296,000 viewers on The Paramount Network Friday night according to Nielsen per ShowBuzz Daily. On Saturday, a tape-delayed show from Dublin, Ireland drew 310,000 viewers. On Friday from Thackervill, Oklahoma, the event featured Yaroslov Amasov defeating Ed Ruth to move to 23-0 professionally. Also, in the co-featured Timothy Johnson […]
DAZN
Ruiz-Joshua 2 grows DAZN subs by 200K
The Athletic’s Mike Coppinger states that Ruiz-Joshua 2 drew around 1.8 million viewers on DAZN. He indicated that Saturday’s event drew approximately 200,000 new subscribers. The event featured the rematch between Anthony Joshua and Andy Ruiz with Joshua regaining his titles back from Ruiz. The location of Saudi Arabia was somewhat controversial and with the […]
Does the location of Ruiz, Jr.-Joshua 2 matter?
The big boxing event on Saturday featuring the rematch between Andy Ruiz and Anthony Joshua is taking place in Saudi Arabia. The location is curious, if not for the fact that we realize that money takes precedence over everything. The WWE has done well in holding events in Saudi Arabia. Its two events in 2019 […]
Vaseline signs on to become presenting sponsor for Ruiz-Joshua 2
According to Bill King of the Sports Business Journal, DAZN has secured a sponsorship deal with Vaseline ahead of Saturday’s fight between Anthony Joshua and Andy Ruiz, Jr. Financial terms were not disclosed but the petroleum jelly maker mainly associated with its application to boxer’s faces will be visible on the DAZN stream Saturday. The […]
Report: Ad buyers frustrated with lack of data from UFC on ESPN+, DAZN programming
According to a report from Sports Business Journal’s John Ourand advertisers are growing weary of the unknown viewership numbers that are watching online content such as the UFC on ESPN+. The concern may lead to a demand from advertisers to provide solid numbers for specific program for direct-to-consumer platforms. At a National Association of Broadcasters […]