This past June, Bellator MMA announced a deal with sport streaming service DAZN. The late September 2018 launch in the U.S. of the $9.99 per month service was another challenge on the traditional way we watch sports. Perhaps bigger than the Bellator deal, and securing another deal with Combates America, it signed Canelo Alvarez to […]
DAZN
Tape-delayed Bellator 209 on Paramount draws 381,000 viewers
Bellator MMA Live 209 drew 381,000 viewers on the Paramount Network according to Nielsen via ShowBuzz Daily. The telecast was also available via digital streaming service DAZN. The event was tape-delayed from Israel and featured Patricio Freire as he defeated Emmanuel Sanchez for Friere’s Featherweight title. The event drew 0.13 in the A18-49 demo. Payout […]
Monster Energy renews sponsor deal with Bellator
Monster Energy will remain in the Bellator cage as the promotion announced a new three-year-deal per company release on Friday. The financial terms of the deal were not disclosed. Via Bellator press release: The partnership with Monster Energy has been an important component of our business since day one,” said Bellator President Scott Coker. “They […]
Bellator 208 draws 521,000 viewers on Paramount
Bellator 208 on Paramount Saturday night drew 521,000 viewers according to Nielsen via ShowBuzz Daily. The event featured Fedor defeating Chael Sonnen in the last semi-final of the Heavyweight Grand Prix. It was the second of back-to-back nights for the promotion. The event also aired on DAZN. In addition to Fedor and Sonnen, Benson Henderson […]
DAZN signs Canelo to richest contract in sports
Canelo Alvarez has signed a 5-year, 11 fight deal worth $365 million with new streaming service DAZN according to ESPN. The deal begins with Alvarez’s December fight against Rocky Fieldinng. The deal is the richest athlete contract in sports history. According to the ESPN story, HBO had the right of first negotiation and a “last-look” […]