The Sports Business Journal ran an article on Floyd Mayweather’s new promotional partner, Showtime, in lieu of his upcoming fight Saturday. The article addressed how CBS has boosted the promotion of his upcoming fight. The allure of expanding the reach through promotion of his fights on the CBS network may have enticed Mayweather to switch […]
CBS
“Showtime Boxing on CBS” a success in boxing’s return to network
ESPN Dan Rafael reports that boxing’s big return to network television on CBS scored a 1.3 rating. The televised event, “Showtime Boxing on CBS,” on December 15th, aired between 1:45p.m. PT/4:45p.m ET to 3:00p.m. PT/6:00p.m. ET. The rating equates to roughly 1.5 million viewers although the actual numbers have not been released. The event featured […]
Boxing back on CBS this year
NBC is not the only network to air boxing this year as CBS will have two events featuring Olympic fighters turning pro after London. CBS, in conjunction with Showtime and Golden Boy Productions will air two shows on Sunday, October 14th and Saturday, December 15th. Bad Left Hook reports that the shows will be produced […]
MMA Promotion ProElite & UFC Hall of Famer Featured on CBS’ Hawaii Five-0
It looks like CBS is not completely done with MMA just quite yet. Los Angeles based MMA promotion ProElite and CBS top rated show “Hawaii Five-0” have teamed up to create an episode based around the sport of Mixed Martial Arts and UFC & MMA Hall of Famer Chuck Liddell. ProElite’s Head of Fight Operations […]