The Sports Business Journal reports that Fox Sports and boxing promoter Golden Boy Promotions have entered into a multiyear, six figure agreement. The deal will give Fox Sports live events on Fox Deportes and Fuel TV. At least one live event each month will be shown on the Fox networks although no plans are in […]
boxing
Hennessy debuts Pacquiao commercial
Manny Pacquiao’s first commercial with sponsor Hennessy was released earlier this week. The commercial is part of the liquor brand’s “Wild Rabbit” campaign which is said to “redefine what it means to be a luxury brand,” according to Hennessy vice president Rodney Williams. The commercial features the rise to greatness of Pacquiao from a young […]
Timothy Bradley signs with Nike
The Sports Business Journal reported that Timothy Bradley has signed a deal with Nike. The next challenger to Manny Pacquiao will ensure that Nike will own the ring on June 9th. The one year shoe and apparel deal includes Bradley branded robe, trunks and cornermen apparel. Financials of the deal were not disclosed although there’s […]
The financial punch of delaying fights
Larry Pugmire of the LA Times reported on the financial impact of delaying boxing matches due to injury. Its an interesting article that shows the differences between MMA and boxing when faced with injuries. As most know, 2011 was a year wrought with injuries for the UFC. Zuffa had to shuffle around PPV lineups and […]
Can boxing make a comeback? More thoughts
Does boxing need pro wrestling hype to sell itself? Saturday night heavyweight fighter David Haye crashed a post-fight press conference and challenged heavyweight Dereck Chisora. To bolster the spectacle, Chisora inevitably asked Haye to say something to his face and a fight ensued. While the video is not the best, punches were exchanged and Chisora […]