The Sports Business Journal reported about the possibility of Showtime surpassing HBO Boxing for marquee fights and fighters. The article underscores the change at the top of each network’s sports divisions as a possible reason. SBJ (subscription required) points to the Andre Berto-Victor Ortiz rematch, which many believe was the Fight of the Year for 2011, […]
boxing
Pacquiao’s State Street Produce commercial
Bad Left Hook provides us with Manny Pacquiao’s commercial for his sponsor, State Street Produce. The message is positive but the commercial is questionable. Here it is: Payout Perspective: It would be interesting to hear from someone in the advertising/marketing industry to tell us your thoughts about the commercial. The actual message by Pacquiao is […]
Spike to air Top Rank Boxing?
Ring.tv is reporting that Top Rank Boxing and Spike TV is working on a weekly boxing program for the channel. Top Rank is seeking a better platform for its fighters as it currently is seen on Fox Sports. The proposed show is slated for 36 shows beginning March 9th. Late last year, NBC Sports Network […]
AT&T signs on as sponsor for Top Rank
The Sports Business Journal reports that Top Rank Boxing has signed AT&T as a sponsor to a six month deal that will include some of its marquee fights in 2012. The deal includes the anticipated “Super Fight” between Manny Pacquiao and Floyd Mayweather, Jr. in May. The details of the pact include Pacquiao’s May fight […]
NBC Sports announces boxing programming in 2012
Boxing will be a new addition to NBC Sports programming in 2012. NBC Sports Network (now known as Versus until 2012) will debut NBC Sports Network Fight Night on Saturday night January 21, 2012 from Philadelphia. The Fight Nights will be produced on a quarterly basis with fight nights in January, March, June and December […]