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Despite loss, AJ sponsor Under Armour is sticking by the boxer

June 5, 2019 by Jason Cruz Leave a Comment

According to the Baltimore Business journal, Saturday’s loss to Ruiz received more news coverage due to the upset than if Joshua would have beat the heavy underdog. Since the event was held on digital streaming service DAZN, still photos were used for coverage by ESPN and other reports.  The Under Armour “UA” logo was prominently […]

Filed Under: boxing, DAZN, sponsorships

Ruiz camp in talks with Snickers about sponsorship after Joshua upset

June 4, 2019 by Jason Cruz Leave a Comment

The Sports Business Daily (via NY Post) reports that Andy Ruiz, Jr. is in talks with Snickers about a potential sponsorship deal for the newly crowned heavyweight champion.  Ruiz stated his penchant for snacking on Snickers before big fights and the legend grew after his upset victory against Anthony Joshua Saturday night at Madison Square […]

Filed Under: boxing, sponsorships

Ruiz upset of Joshua helps heavyweight division

June 3, 2019 by Jason Cruz Leave a Comment

The biggest upset in boxing this year, and perhaps in several years, occurred at Madison Square Garden on Saturday night as Andy Ruiz, Jr. stopped Anthony Joshua in the seventh round.  The upset victory put a damper on the first appearance in the United States for one of the best in the world in the […]

Filed Under: boxing, DAZN

PBC on FS1 Saturday night draws 208,000 viewers

May 29, 2019 by Jason Cruz Leave a Comment

PBC on FS1 Saturday night drew 208,000 viewers.  The prelims which aired prior to the main card drew 167,000 viewers. The main card featured Austin Trout going up against Terrell Gausha.  The two fought to a majority draw. The prelims began at 7:14pm ET due to an overrun.  The main card started at 8:00pm ET […]

Filed Under: boxing, Premier Boxing Champions, ratings

As Austin Trout heads to ring on Saturday, his legal team has been fighting WBO in appeal of lawsuit

May 24, 2019 by Jason Cruz Leave a Comment

As Austin Trout returns to the ring on Saturday, last month his lawyers submitted their appeal brief in an effort to overturn a federal court decision to arbitrate his lawsuit, including his Ali Act claims. For background of the case, you can go here. The Court determined that based on legal rights under the Federal […]

Filed Under: Austin Trout, boxing, Featured, legal

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