The Athletic unveiled another vertical in its ever-expanding sports journalism business with coverage in combat sports. The expansion gives the sport greater coverage but will the company’s foray into combat sports be rewarded with an uptick in subscribers. Last week MMA coverage was introduced with MMA writing veterans brought on to write about the sport. […]
boxing
GGG tops Saturday’s DAZN event payouts
ESPN’s Dan Rafael reported the purses for Saturday night’s Madison Square Garden event featuring Gennady Golovkin. According to Rafael, the official payout for GG was $2 million although its likely he’s getting closer to $15 million. Steve Rolls, his opponent, drew $300,000. Ali Akhmedov earned $25,000. His opponent, Marcus McDaniel received $45,250. Akhmedov defeated McDaniel. […]
Despite loss, AJ sponsor Under Armour is sticking by the boxer
According to the Baltimore Business journal, Saturday’s loss to Ruiz received more news coverage due to the upset than if Joshua would have beat the heavy underdog. Since the event was held on digital streaming service DAZN, still photos were used for coverage by ESPN and other reports. The Under Armour “UA” logo was prominently […]
Ruiz camp in talks with Snickers about sponsorship after Joshua upset
The Sports Business Daily (via NY Post) reports that Andy Ruiz, Jr. is in talks with Snickers about a potential sponsorship deal for the newly crowned heavyweight champion. Ruiz stated his penchant for snacking on Snickers before big fights and the legend grew after his upset victory against Anthony Joshua Saturday night at Madison Square […]
Ruiz upset of Joshua helps heavyweight division
The biggest upset in boxing this year, and perhaps in several years, occurred at Madison Square Garden on Saturday night as Andy Ruiz, Jr. stopped Anthony Joshua in the seventh round. The upset victory put a damper on the first appearance in the United States for one of the best in the world in the […]