MMA Payout has learned from a Nielsen source that the adjusted viewership for Bellator 127 on Friday drew up just 61,000 viewers to 670,000. The live +3 peak was up to 886,000 viewers which made it the lowest of the season. Payout Perspective: It’s the smallest increase this season for Bellator as the overall viewership […]
Bellator
Bellator 126: 656,000 viewers
MMA Payout has learned from a Nielsen source that Friday’s Bellator 126 drew an average viewership of 656,000 viewers with a peak at 942,000. It is the lowest output of the season although the season average is ahead of the pace from season 10. In the main event Brandon Halsey won the Bellator welterweight championship […]
UFC 178: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition, we review UFC 178 which took place at the MGM Grand Garden Arena where Demetrious Johnson took on Chris Cariaso in the main event. Johnson outclasses Cariaso Despite the lack of fan support (i.e., PPV buys), Demetrious Johnson can legitimately stake a claim to being […]
Bellator 125: 742,00 viewers
MMA Payout has learned from a Nielsen source that Bellator drew 742,000 viewers. It also received the highest rating of the season in the coveted males 18-34 demo. The highest quarter hour was the during the 10:45-11:00pm slot which drew 937,000 viewers. Payout Perspective: The main event which saw Melvin Manhoef KO Doug Marshall in […]
Bellator 124 Live +3 scores over 1.4M
MMA Payout has learned from a Nielsen source that the Live +3 numbers (also known as DVR plus 3) increased Friday’s Bellator ratings to 836,000 viewers with a peak viewership of 1.429 viewers. 23 minutes of the Bellator 124 on Spike TV had an average audience of 1 million viewers. Bellator 123: 667,000 viewers, peak […]