The phenomenal growth of the sport of MMA over the last five years is now just starting to catch the eye of the broader sports community, including sports academia. There have been a few papers written on the topic of MMA over the last few years – including the well-read Johns Hopkins brain injury study – […]
UFC 109 Prelim Ratings
SpikeTV has announced that the UFC 109 Prelims drew the highest rating of the series last Saturday, earning a 1.2 HH rating which was good for an average of 1.7 million viewers. The programming also scored well in the M18-34 and M18-49 demos with each scoring a 1.6 rating. Here’s a breakdown of the ratings […]
More on UFC Undisputed 2010
The UFC and THQ announced over the weekend that Brock Lesnar would grace the cover of UFC Undisputed 2010, but they’ve since released more information regarding new additions and improvements to the game: THQ Inc. (NASDAQ: THQI) and Zuffa, LLC today announced the first gameplay details surrounding UFC® Undisputed™ 2010, the follow-up to the critically […]
The Growing USMC-UFC Partnership
Amy McCullough of the Marine Corps Times writes about the growing relationship between the UFC and USMC on the sponsorship level, and how the two organizations share a similar target demographic in young people aged 17-24. MARINE CORPS BASE QUANTICO, Va. — The Marine Corps has formed a formal partnership with the Ultimate Fighting Championship […]
UFC 109: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 109: Relentless, which was held on Saturday, February 6th (Superbowl Weekend) from the Mandalay Events Center in Las Vegas, Nevada. The event featured a heavyweight clash between Hall of Famers Randy Couture and Mark Coleman, in addition to a […]