American Kickboxing Academy has announced that it will officially begin its licensing program at this weekend’s UFC Expo that coincides with UFC 114 in Las Vegas, Nevada. The American Kickboxing Academy® is going to present opportunities to license its federally registered trademark at the UFC® Fan Expo™ on May 28-29 at the Mandalay Bay Convention […]
UFC 114 Fight Week
In the past few years, marketing during fight week has proven extremely valuable in motivating consumers to purchase a PPV event. Thus, I suspect the UFC will pull out all of the stops this week to promote UFC 114, because this event could wind up pushing 800k – which is remarkable for a non-title bout […]
Next UFC Expo in August @ UFC 118
The Staff at MMAJunkie are reporting that the UFC will host a UFC Expo in August to coincide with its first event in Boston, Massachusetts (UFC 118) on August 27th and 28th. The promotion today announced a third date for the highly popular event to coincide with UFC 118 in Boston. The expo takes place […]
Rashad vs. Rampage, Episode 2: 875,000 Viewers
MMAPayout.com has learned that episode two of UFC Primetime: Rashad vs. Rampage generated 875,000 viewers, which is the fourth best rating in the now eight episodes of the series. Payout Perspective: The UFC has to be happy with these ratings – the exposure for the Rashad vs. Rampage fight is definitely going to help the […]
TUF 11, Episode 8: 1.0 HH Rating
MMAPayout.com has learned that the eighth episode of The Ultimate Fighter season 11 earned a 1.0HH rating on the basis of 1.3 million viewers on Wednesday night. The show earned a 1.54 in the M18-34 and a 1.2 in the M18-49. Quarterly hours: .91, .92, 1.05, 1.02 Payout Perspective: This was the 1.0 drop that […]