Narrowing In On Better Revenue Sharing We’ve already acknowledged the fact that the information isn’t available to make an absolutely precise definition of fair. As a result of this we’re forced to use what we have at our disposal. Let’s look at what we know: 75% of Zuffa’s revenue is event-related (i.e., PPV buys, live […]
Fighter Salaries: A Fair Share of Revenues (Part 2)
Reinvesting Into Zuffa Some are quick to point out that accurate information isn’t required for them to know that the fighters are getting “screwed.” Despite the obvious shortcomings of this argument, it needs to be addressed, because it’s an important segue to another issue that is not commonly explored: the re-investment of earnings back into […]
Fighter Salaries: A Fair Share of Revenues (Part 1)
Without a doubt the most contentious of all the fighter salary issues, determining a fair share of revenues for the fighters is no easy task. I’ve thought about the direction that I wanted to take this piece for some weeks and it has occurred to me that the best format for something such as this […]
MMA Elitism and Brand Backlash
“If I see one more Affliction or TapouT shirt in the club again, I’m going to puke…” It’s a common backlash response that I hear from MMA’s hardcores and it represents an equally common behaviour that has been observed in a variety of circumstances. For years the dedicated fanbase of MMA has been happy and […]
Flight To Quality Underscores Credit Rating Importance
Last Friday, Zuffa LLC. received word of a credit rating revision on its debt to stable from negative. The revision was good news for many reasons, chief among them that it signaled the end of a year-long financial slump that was pushing the organization’s debt further into “speculative-grade” territory. Zuffa’s current credit rating sits at […]