As a follow-up to Robert Joyner’s solid analysis of Standard & Poor’s latest credit rating report on Zuffa LLC., I have been tasked with piecing together an overall assessment of past and present reports in order to create a picture of Zuffa’s current and future financial position. Current Picture Perhaps the most common metric for […]
UFC 100 Marketing Glimpse
This week, the UFC launched a website for its upcoming video game, UFC 2009 Undisputed. The game is set to be released on the Xbox 360 and PS3 sometime in the second quarter of next year – a time period that might also coincide with the UFC’s centennial show, UFC 100. If the UFC continues to hold one […]
No Need to Panic
By now most of the MMA world has probably heard about Rampage Jackson’s arrest yesterday afternoon in Newport Beach, California. It was certainly a shock to many, but as troubling as his predicament may seem, I would encourage everyone not to jump to conclusions, nor to pass judgement. When an MMA fighter finds himself in […]
Scoring Systems and Power Rankings Impacting UFC Business
A lot has been made over the past few days about Jackson vs. Griffin, the latest, and probably most high profile of controversial fight decisions in the UFC. The fight highlighted the inadequacies of the current 10-point scoring system and the need for some sort of criteria-based ranking system. Understandably, results like that of UFC […]