Terry Lefton of the Sports Business Journal documents Anheuser-Busch’s plans to tackle sports sponsorships – a major component of their product marketing strategy. Since the introduction of Bud Light in 1982, A-B has pursued an approach under which Budweiser and Bud Light have been paired with the brewer’s largest sports sponsorships. Now, individual brands will […]
Interview with WEC’s Harris (Part II)
Last week, MMAPayout.com had the chance to chat with WEC General Manager Reed Harris in regards to a variety of topics. It wasn’t really your typical question and answer interview, but more a meandering conversation between two MMA enthusiasts. Below, part two of the interview further discusses the talk of a merger between the UFC and WEC, the WEC’s relationship […]
Weekend News Wrap-Up
ESPN UK to Regionalize UFC Events
According to Gareth Davies of the UK’s Telegraph, ESPN will be working with the UFC in the future to better promote UK fighters fighting on UFC events: Clearly, the plan ESPN and the UFC have come up with is designed to cater for UK fans of the sport, and developing British fighters within the UFC. It is also […]
UFC 102 Payouts
MMAPayout.com has learned from the Oregon State Athletic Commission that the total disclosed payroll for UFC 102 was $1,285,000. The fight by fight breakdown: Antonio Nogueira ($250,000 + $150,000 = $400,000) d. Randy Couture ($250,000) Thiago Silva ($29,000 + $29,000 = $58,000) d. Keith Jardine ($55,000) Jake Rosholt ($13,000 + $13,000 = $26,000) d. Chris […]