Jon Show of the Sports Business Journal has written a great article documenting some of the UFC’s success over the past few months. He also manages to get Lorenzo to divulge some interesting information regarding the future plans of the organization. The SBJ has certainly increased its coverage of MMA over the last few months, […]
Spike TV to Broadcast Select UFC 104 Prelims
SpikeTV announced today that it will televise a select number of fights from the UFC 104 undercard – including Bader vs. Schaeffer and Hardonk vs. Barry – prior to the PPV. New York, NY, October 12, 2009 – Spike TV will telecast live undercard bouts from UFC 104 on Saturday, October 24 at 9:00pm ET/PT […]
Fighter Sponsorships and Assessing ROI
The sponsorship of fighters is very crucial for the mixed martial arts industry, because it represents a form of income which can often mean the difference between the fighter working a second job or training full-time. The benefits of which are obvious. Moreover, this sponsorship is also a larger endorsement of the sport of MMA as a whole. It signals to the sports […]
Report: Tito vs. Forrest at UFC 106
Kevin Iole of Yahoo! Sports is reporting that Tito Ortiz will now face Forrest Griffin at UFC 106. Griffin is a replacement for Mark Coleman who had to drop out of the bout due to injury. Tito Ortiz will face a stern test in his first match in the Ultimate Fighting Championship since undergoing back […]
TUF 10, Episode 4: 2.2 HH
MMAPayout.com has learned that Episode 4 of TUF 10 earned a 2.2 household rating last night for an average viewership of 2.8 million viewers. TUF was the highest rated television program in the nation with respect to males aged 18-34 – scoring a rating of 3.8 with 1.1 million viewers. The show also garnered a strong 2.4 amongst males 18-49. Quarter […]