TUF 10, Episode 4: 2.2 HH

MMAPayout.com has learned that Episode 4 of TUF 10 earned a 2.2 household rating last night for an average viewership of 2.8 million viewers.

TUF was the highest rated television program in the nation with respect to males aged 18-34 – scoring a rating of 3.8 with 1.1 million viewers. The show also garnered a strong 2.4 amongst males 18-49. 

Quarter hours as follows: 2.07, 2.21, 2.10, 2.35

Payout Perspective:

Here are the ratings throughout the first four episodes this season:

	Overall	M18-34	M18-49
Episode 1	2.9	5.3	4.3
Episode 2	2.2	4.2	3.2
Episode 3	3.7	6.9	5.4
Episode 4	2.2	3.8	2.4

 
The short-term implications of the ratings are solid – attention, ROI for sponsors, possible future interest in the product, etc. – but the real point of interest is the long-term concern as to whether the UFC will be able to capitalize on the show’s popularity by converting TUF viewers to PPV buyers.