MMAPayout.com has learned that last night’s The Ultimate Fighter: Heavyweights earned a 2.2 household rating for an average viewership of 2.8 million. Episode five also drew a 3.3 ni M-18-34, and 2.9 in M18-49. Payout Perspective: TUF 10 has yet to dip below the 2.0 HH average rating, which is remarkable considering that prior to […]
UFC Event Posters
The UFC has just released their latest event poster for UFC 105 , and it’s inspired MMAPayout.com to delve a little more deeply into the creation of effective marketing tools such as the event poster. I’ve attached several of them for events from the past few months (credit MMAmania.com): UFC 91: UFC 94: UFC 100: UFC […]
“The Expendables” Trailer
Randy Couture’s next hollywood movie “The Expendables” saw the release of its first trailer yesterday. The film also stars Sylvester Stallone, Jonathon Statham, Jet Li, Terry Crews, and smaller appearances from the likes of Dolph Lundgren and Steve Austin. Release date: Summer 2010 Payout Perspective: Not much of Couture in that trailer, which leads me to wonder how big […]
Versus-DirecTV Issue: Distribution, Not Pricing
Leland Roling of Bloodyelbow.com provides a transcript of a radio interview that features Versus President, Jamie Davis, talking about the DirecTV-Versus impasse: Negotiations were in good faith throughout the summer, but the network was dropped from DirecTV on August 31st due to what has been relayed as a pricing problem. Davis stated that DirecTV stated that it […]
Strikeforce Signs “King” Mo Lawal
Loretta Hunt of Sherdog.com is reporting that Strikeforce has signed light heavyweight prospect “King” Mo Lawal to a multi-fight deal with the anticipation that he could fight as early as December: The deal allows the undefeated Lawal, a NCAA Div. 1 All-American wrestling champion for Oklahoma State in 2003 and decorated international competitor, to continue […]