Last week, UFC and Fox officially announced their first “UFC on FOX” network event on 11/12. This weekend – just over two months before the day of the event – FOX began it’s promotional campaign during the Red Sox vs Rangers “MLB Game of the Week” on Saturday afternoon. The in-game promo occurred in the […]
Culinary Union Requests Formal Zuffa Investigation By FTC
Yesterday, the Culinary Workers Union Local 226 sent a letter to the Federal Trade Commission requesting that a formal investigation into whether business practices by Zuffa LLC, the corporate owner of the Ultimate Fighting Championship (UFC), violate U.S. antitrust laws. The letter goes on to point out that since 2001, Zuffa has acquired four of […]
Monster and Coors Light to Sponsor ProElite August 27 Hawaii Event
Just a couple of days before hosting their first MMA event since 2008, ProElite announced they have added Monster Energy and Coors Light as sponsors for Saturday’s event taking place in the Blaisdell Arena in Hawaii. ProElite, Inc. (PELE.PK) today announces that Monster, Inc. and Coors Light have signed on as presenting sponsors for the […]
UFC 134 Rio – Silva vs Okami : Payout Storylines
MMAPayout will be taking a look at the storylines heading into UFC 134 Rio: Silva vs. Okami, which will be held at the HSBC Arena in Rio de Jainero, Brazil on Saturday, August 27, 2011. UFC’s 2012 return to Brazil could be hosted by 100,000-seat venue On Tuesday, UFC CEO Lorenzo Fertitta met with local […]
UFC Officially Announces Historic FOX TV Deal
Earlier today, the UFC and FOX held a press conference in Los Angeles to officially announce that UFC and FOX have agreed on a seven year deal worth as much as $100 million per year, which includes 4 events on FOX as well as shoulder programming on FX and Fuel TV. Today, Ultimate Fighting Championship® […]