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Jason Cruz

TUF 23 Episode 3 DVR viewership up to 642,000

May 11, 2016 by Jason Cruz 2 Comments

Last week’s TUF 23 Episode 3 saw another big increase in viewership factoring in the DVR ratings.  This week saw a 55% increase from the Live viewership. Notably, its increase in DVR viewership fared better than last spring’s increase for TUF 21. Payout Perspective:  It’s clear that TUF does best when recorded for later viewing.  […]

Filed Under: DVR+3, FS1, ratings, TUF, TV, UFC

UFC not for sale per Dana White

May 11, 2016 by Jason Cruz 57 Comments

Despite the ESPN report that the UFC was for sale, Dana White is denying the report that they are looking to sell the company. Dana White told the Las Vegas Review-Journal that the UFC is not for sale after a report from Darren Rovell released a report that Zuffa, LLC was in advanced talks with […]

Filed Under: ESPN, Featured, UFC

Zuffa in advanced talks to sell UFC

May 10, 2016 by Jason Cruz 31 Comments

Zuffa is in advanced talks to sell the UFC according to ESPN’s Darren Rovell.  The transaction could land the current owners $4 billion. John Nash of Bloody Elbow and Jonathan Snowden of Bleacher Report had reported the possibility of the sale earlier this year. There are at least four bids to purchase the organization including […]

Filed Under: Featured, UFC

UFC Fight Night 87 draws 656,000 viewers, Prelims 494,000

May 10, 2016 by Jason Cruz 8 Comments

UFC Fight Night 87 drew 656,000 viewers on FS1 Sunday afternoon according to Sports TV Ratings.  The Prelims which preceded the main card drew 494,000 viewers. The main card featured Alistair Overeem taking on Andre Arlovski.  Overeem, the crowd favorite, stopped Arlovski in the second round.  The prelims were highlighted by Rustam Khabilov as he […]

Filed Under: FS1, ratings, TV, UFC

Belfort compares Reebok deal to slavery

May 9, 2016 by Jason Cruz 19 Comments

UFC middleweight Vitor Belfort compared the Reebok deal to slavery according to an interview he did with Sports TV Brazil. Translated by Bloody Elbow: “MMA is a lot closer to entertainment than sport these days. I’m not satisfied with the way the company is handling sponsorship. We are pretty much living in slavery. We can’t […]

Filed Under: Reebok, UFC

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Don King sends Zuffa Boxing cease and desist

Zuffa files Reply Brief in Cirkunov Antitrust Lawsuit

UFC 330 Payout Perspective

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The Legal Submission 109 takes a look at TKO Earnings

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ICYMI #Zuffa files Reply Brief in its appeal in the Cirkunov lawsuit https://mmapayout.com/2026/09/07/zuffa-files-reply-brief-in-cirkunov-antitrust-lawsuit/

This is why education DOES NOT matter

#UFC announces an uninspired 332 main event https://mmapayout.com/2026/09/07/ufc-announces-an-uninspired-332-main-event/

Zuffa files Reply Brief in #Cirkunov #Antitrust Lawsuit #UFC #TKO #Zuffa https://mmapayout.com/2026/09/07/zuffa-files-reply-brief-in-cirkunov-antitrust-lawsuit/

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