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Jason Cruz

PBC on ESPN draws 542,000 viewers this past Saturday

July 6, 2016 by Jason Cruz 2 Comments

Premier Boxing Champions on ESPN Saturday night drew 542,000 viewers per Sports TV Ratings. In addition, the event drew 207,000 viewers in the adult 18-49 demo.  The event featured Denis Shafikov as he defeated Jamel Herring via TKO. PBC on ESPN July 11, 2015 – (Thurman-Collazo) 800,000 August 1, 2015 – (Garcia-Malignaggi) 1.073M August 31, 2015 (Mares-Santa […]

Filed Under: boxing, ESPN, Premier Boxing Champions, ratings

Fertitta and White proclaim they still own UFC in LA Times article

July 6, 2016 by Jason Cruz 1 Comment

Zuffa’s Lorenzo Fertitta and Dana White spoke to the Los Angeles Times to deny rumors that the UFC has been sold.  The piece shifts the focus of the reported Zuffa sale to UFC 200. The exclusive interview secured by the LA Times quotes Fertitta as saying that they will let “everyone know” if something happens. […]

Filed Under: UFC

WWE not actively promoting Lesnar at UFC 200

July 5, 2016 by Jason Cruz Leave a Comment

Despite receiving the blessing of the WWE, the company will not be actively promoting Brock Lesnar’s fight against Mark Hunt this Saturday at UFC 200. The WWE’s Stephanie McMahon told Business Insider that Lesnar’s appearance at UFC 200 is a “special case” but not a cross-promotional opportunity.  As the WWE has done in the past, it […]

Filed Under: mainstream, UFC, WWE

UFC middleweight flagged by USADA

July 3, 2016 by Jason Cruz Leave a Comment

UFC middleweight Ricardo Abreu has been flagged by USADA of a potential UFC anti-doping policy violation as a result of an out-of-competition test sample. The 32-year-old fighter was a cast member of TUF: Brazil 3.  Notably, Abreu, who debuted for the UFC in May 2014 and fought again in June 2015 was never tested in […]

Filed Under: Drug Testing, UFC, USADA

UFC makes Adult Swim ad buys for UFC 200

July 3, 2016 by Jason Cruz 20 Comments

In order to attract a broad audience, the UFC has enlisted King of the Hill’s Hank Hillto promote UFC 200.  Adweek reports that it’s the UFC’ first Adult Swim buy. In addition to UFC 200, there will be three other UFC-related animated spots later this year. King of the Hill was a mainstay on Fox […]

Filed Under: UFC

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