The USA Today reports that Gennady Golovkin will be sponsored by Jordan Brand for his upcoming fight April 23 against Dominic Wade on HBO. GGG will wear Jordan Brand trunks and gloves for his fight next week. He becomes just the third fighter to don the Jordan Brand in the boxing ring after Andre Ward […]
Alvarez featured in Tecate’s first national ad campaign
Tecate has launched its first national ad campaign featuring Mexican boxing superstar Canelo Alvarez. According to AdWeek, Alvarez and soccer referee Felipe Ramos Rizos are featured in two commercials for Tecate. The Alvarez spot is below. The ad features Alvarez with the trademark Tecate black eagle. Brand director Belen Pamukoff explained the company strategy to […]
Andrade flagged for potential anti-doping violation
UFC welterweight Viscardi Andrade has been notified by USADA of a potential anti-doping violation. Andrade’s pre-fight sample in lead-up to his The UFC released a statement on Andrade via UFC.com, a portion of which states: The UFC organization was notified today that the U.S. Anti-Doping Agency (USADA) has informed Viscardi Andrade of a potential Anti-Doping […]
Lawsuit over WWE Network royalties promptly dropped by former wrestler
Former WWE wrestler Rene Goguen (fka Rene Dupree) has voluntarily dismissed his lawsuit against World Wrestling Entertainment. The news comes just days after announcing it filed a class action lawsuit against the company for unpaid royalties related to the WWE Network and Netflix. Goguen claimed breach of contract, breach of fiduciary duty, unjust enrichment and […]
UFC Fight Night 86 draws 781K; Prelims 443K
UFC Fight Night 86 drew an average viewership of 781,000 viewers on FS1 Sunday afternoon according to Sports TV Ratings. The UFC Prelims which preceded the main card on the network drew an average viewership of 443,000 viewers. UPDATED: Per Nielsen, the main card peaked at 1 million viewers between 1:45-2:00pm PT. The Prefight show […]