Conor McGregor is featured in the latest Beats headphones commercial. The UFC lightweight champion is featured along with other athletes including LeBron James and Serena Williams with the companies new Be Heard campaign. Footage of McGregor is used in the commercial as he is interspersed in the athlete montage. Payout Perspective: Although the UFC’s headphone […]
White finds fighter association in-fighting ‘hilarious’
With an ultimatum made by plaintiffs’ attorneys on behalf of the fighters suing Zuffa to the MMAAA, Dana White appears to be the winner at this point. In an interview with TSN, White finds the current state of organizing fighters hilarious. He has specifically called out Bjorn Rebney, the former Bellator head. On the UFC […]
UFC 206 attendance, gate and bonuses
MMA Fighting’s Ariel Helwani reports the attendance, gate and bonuses for UFC 206. The event was a sellout in the UFC’s return to Toronto. The bonuses went to Max Holloway, Lando Vannata, Cub Swanson and Doo Ho Choi. Holloway and Vannata earned performance bonuses for their stoppages while Swanson and Choi put on the Fight […]
UFC Fight Night 102 attendance, gate and bonuses
MMA Junkie reports the attendance, gate and bonuses from UFC Fight Night 102 from Albany, New York on Friday night. The Fight Pass only show drew 6,216 fans for a gate of $411,000. The event took place at the Times Union Center in Albany, New York. The Times Union Center has a capacity of 15,500. […]
Darrell Ewalt, AXS TV’s Vice President/Executive Producer of Event Programming and Production, passes away at age 58
Darrell Ewalt, Vice President and Executive Producer of Event Programming and Production at AXS TV, passed away Sunday, December 4 at the age of 58. The 15-year-veteran of the company was responsible for overseeing all of AXS TV’s sports and live event programming production, and served as executive producer of AXS TV FIGHTS, NEW JAPAN PRO […]