50 million. That is the number that the AP reports may watch the Floyd Mayweather Connor McGregor fight. Similar to the Manny Pacquiao-Floyd Mayweather fight, the fight at the T-Mobile Arena on Saturday is being hailed as a culture event. Former HBO exec in charge of PPV, Mark Taffet noted that it “crosses all demographics […]
Analytics tracking company, Heed, partners with UFC
The AP reports that the UFC has reached a partnership with Heed in a move toward advancements in technology. The company uses sensors that collect data on everything from fan and competitor emotion to real-time event tracking that could change how fights are scored. Heed has deals with Professional Bull Riders and Euroleague Basketball. According […]
Bennett explains the need for Zuffa to co-promote
Earlier this week Nevada Athletic Commission Executive Director Bob Bennett explained why Zuffa needed to apply to be a co-promoter for Saturday’s Mayweather-McGregor fight. He also offered an unfulfilling explanation of a promoter in Nevada. Bennett’s explanation as to why Zuffa need to be a co-promoter for Saturday’s event is that it needed to pay […]
Corona will be the main sponsor for The Money Fight
The Sports Business Journal reports Mexican beer maker Corona will be the main sponsor for Saturday night’s fight between Conro McGregor and Floyd Mayweather. Aside from Corona, Body Armor will have “prime placement” as it will be all over the ring on fight night. Terms of the Corona deal were not announced although it was […]
Jon Jones notified of potential USADA violation for failed test
Jon Jones was notified of a potential USADA violation stemming from an in-competition drug test occurring after the UFC 214 weigh-ins on July 28th. He now faces a four-year suspension from the UFC due to his second violation of the company’s anti-doping policy. UPDATED: Via ESPN’s Brett Okamoto. CONFIRMED with Dana White: Jon Jones failed […]