According to a report from a digital platform security company, almost 3 million people watched the Floyd Mayweather-Connor McGregor fight illegally. Irdeto, a digital watchdog with global headquarters in the Netherlands but with U.S. offices noted that there were 239 illegal streams of the fight watched by approximately 2,930,598 people. 165 of those were made […]
Top Rank announces ESPN deal including OTT service
On Saturday, Top Rank Boxing announced a deal with ESPN that will bring the promotion to the network as well as obtaining the fight library which shall be a part of a streaming service that will launch in 2018. Taking advantage of the assembled media in Las Vegas for the Mayweather-McGregor fight, the company announced […]
First lawsuit due to Mayweather-McGregor streaming issues has been filed
A lawsuit has been filed in the U.S. District Court of Oregon as a result of the streaming issues with the Floyd Mayweather-Conor McGregor fight on Saturday night. The lawsuit seeks class action status with the lead plaintiff being Zack Bartel who paid $99 to watch the fight via the Showtime App. The Complaint includes […]
Despite obtaining injunction, Showtime dealt with Periscope users for The Money Fight
While the Mayweather-McGregor fight trended on twitter this past weekend, so did Periscope as it became a hub of choice for people to watch the fight without paying. Despite receiving a court order enjoining certain websites from showing the fight, the issue of individuals streaming the event is something that needs enforcement. Showtime filed a […]
UFC and 7-Eleven agree to sponsorship deal
Sports Business Journal reports that 7-Eleven has agreed to become the official convenience store of the UFC. The partnership deal will run through the end of the year but it may be extended depending on the results. The two companies shared data about their customers and the convenience store believed that the UFC’s millennial fan […]