All In Zero Hour on WGN America Saturday afternoon drew 196,000 viewers according to Nielsen via ShowBuzz Daily. The event preceded the first major Independent Wrestling PPV in years. The one-hour broadcast featured one match and a battle royale and more importantly, promoted All In, an event that sold out (over 11,000 in attendance) the […]
Blackheart Premium Spiced Rum is named the “Official Rum of the UFC” in the United States
The UFC has announced a new marketing partnership agreement with Blackheart Premium Spiced Rum making it the “Official Rum of the UFC” in the United States. The brand is owned by Heaven Hill Brands, America’s largest independent family-owned and operated distilled spirits company. It appears that the partnership will start with activation around the UFC […]
UFC announces Nemiroff as Official Vodka sponsor
The UFC announced its first-ever Official Vodka Partner as Nemiroff becomes the “Official Vodka” of the UFC in a new sponsorship category for the company. In return, Nemiroff will have a branded presence inside the Octagon starting with UFC 228 this Saturday. Via the UFC press release: “We’re excited that Nemiroff is joining us as […]
Despite reports of demise, PBC signs deals with Showtime and Fox
Endeavor purchases Flash Entertainment’s stake in UFC
Flash Entertainment has sold its 10% UFC stake to Endeavor according to Arabian Business. MMA Fighting has also reported and confirmed the sale by the Abu Dhabi-based company. There are no reports on the amount it sold its stake in the company. “After almost 10 years the time was right to exit that investment,” Lickrish […]