Its once again that time when we talk with John Nash and Paul Gift about the business of combat sports.
Wilder-Breazeale peaks at 990K viewers on Showtime
The Deontay Wilder-Dominic Breazeale fight drew 791,000 viewers Saturday night on Showtime. The ratings reflect the fight alone on the network. Including streaming, the average live viewership drew 886,000 viewers. The bout peaked at 990,000 viewers and there was not time to peak as Wilder knocked out Breazeale in 2 minutes and 17 seconds of […]
UFC signs multiyear sponsorship deal with Aurora Cannabis
Sports Business Daily reports that the UFC has signed a multiyear sponsorship deal with Aurora Cannabis of Edmonton, Alberta, Canada. As part of the deal, the parties will pledge fund research on “CBD products and athlete wellness and recovery, with a view to accelerating CBD product development and education.” The sponsorship will become visible next […]
UFC Rochester attendance, gate and bonuses
UFC Rochester took place Saturday night with Aspen Ladd and Sijara Eubanks stealing the show for Fight of the Night. Michel Pereira and Grant Dawson received performance bonuses for their work in the Octagon as well. Ladd won via unanimous decision over Eubanks with a unanimous decision as the feature bout of the prelim event. […]
UFC Holdings follows market trend of reducing ‘debt cushion’
The Wall Street Journal reported late last month that the UFC was paying off its junior loan utilizing a senior one in order to reduce its overall debt load. The move comes on the heels of an exclusive PPV deal with ESPN and the lack of concern that the Federal Reserve will raise interest rates. […]