PBC on FS1 Saturday night drew 291,000 viewers. The event featured Anthony Dirrell and Avni Yildirim with Dirrell pulling out the technical decision. The event took place at the Minneapolis Armory in Minneapolis, Minnesota. The event peaked with 366,000 viewers during the co-feature of Jamal James and Janel Gonzales. The telecast took place late on […]
Bellator 217 draws 349,000 on Paramount
Bellator 217 took place this past Saturday night and drew 349,000 viewers via Nielson per ShowBuzz Daily. The card took place in Ireland and featured James Gallagher as he defeated Steven Graham. The event took place at the 3Arena in Dublin, Ireland and drew 13,150 for a gate of $1.2 million. The event aired on […]
UFC announces “Official Frozen Meal of UFC”
The UFC has announced an “Official Frozen Meal of UFC” with Devour joining the company’s stable of sponsors. The press release included the official announcement that Oscar Mayer P3 Portable Protein Pack as “Official Protein Snack” of UFC. Both sponsorships are new and mark exclusive sponsorship categories for the UFC. P3 made its debut as […]
Modelo chooses Brian Ortega for “Fighting Spirit” commercial campaign
Brian Ortega will be the featured UFC athlete in Modelo’s “Fighting Spirit” commercial campaign. Despite coming off a loss to Max Holloway this past December, the official beer of the UFC chose T-City to be a part of their latest marketing drive. Heavyweight Stipe Miocic was featured in the first “Fighting Spirit” campaign this past […]
UFC Fight Night on ESPN + 3 prelims draws 271,000 Saturday morning
The UFC Fight Night on ESPN + 3 prelims drew 271,000 viewers on ESPN2. The event aired at 11:00 am ET on Saturday morning. The prelims were on ESPN2 while the main card aired on ESPN’s digital platform, ESPN+. The feature bout of the prelims saw welterweight Dwight Grant defeat Carlo Pedersoli, Jr in the […]