The UFC announced a content deal with Snapchat on Wednesday which commenced this week. Terms of the deal were not disclosed but under the agreement fans of the promotion will get another source for social media content. According to SportsBusiness.com, at least 200 pieces of content will be made available through Snapchat’s Discover page. This […]
UFC on ESPN 7 draws 1.071M viewers
UFC on ESPN 7 scored 1.071 million viewers for its main card on Saturday night and ranked 3rd overall in the key 18-49 adult demo for cable programs. The prelims drew 696,000 viewers as it preceded the main card on the network. The event featured Jairzinho Rozenstruik as he stopped Alistair Overeem with under 5 […]
Ruiz-Joshua 2 grows DAZN subs by 200K
The Athletic’s Mike Coppinger states that Ruiz-Joshua 2 drew around 1.8 million viewers on DAZN. He indicated that Saturday’s event drew approximately 200,000 new subscribers. The event featured the rematch between Anthony Joshua and Andy Ruiz with Joshua regaining his titles back from Ruiz. The location of Saudi Arabia was somewhat controversial and with the […]
When it comes to social media, McGregor still tops MMA
When Conor McGregor returns next month, commercial brands will be relieved that the former UFC two-division champ will be back in the Octagon. That is because the business of Conor McGregor is a valuable commodity. We previously reported on the social media pull of McGregor. He is the most-followed athlete in the sport of MMA […]